Cross Border

January 21, 2020

From Returns to Rewards – Turning eCommerce Returns into a Profit Driver

The elephant in the room needs to be tackled and it needs to be tackled now! Yes, we are talking about returns. Returns and the pain […]

January 21, 2020

Can All Types Of Products Be Returned?

Returns from online shoppers is the new norm. While the returns are beneficial for the customer, the retailer faces serious challenges to ensure that the process […]

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Fun Seekers Revel at Virtual Parties

Though initially isolating, the coronavirus pandemic has spawned a whole new world of digital parties and get-togethers. People stuck at home are finding innovative ways to socialize, participating in everything from virtual beer tastings to online book club meetings. While the event landscape has been permanently altered by this shift, people and businesses continue to develop new ways of having fun.
Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce is overwhelmingly becoming the first choice for many consumers. However, some consumers are beginning to show renewed interest in returning to their previous shopping norms.
10 Types of Social Proof and What Makes Them Effective

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.
Google's E-Commerce Push to Fill the 'Messy Middle'

Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- the space in the customer journey between what triggers the purchase and the actual purchase itself.
US Makes $57B Available to Small and Disadvantaged IT Providers

U.S. government agencies will remain active in the information technology market, despite the impact of COVID-19 on agency operations. In fact, there is evidence that the occurrence of the virus has spurred agencies to improve IT resources. For example, the General Services Administration in early July launched a new contracting vehicle offering a potential US$50 billion in federal acquisition of IT products and services.