John Wilson

January 21, 2020

From Returns to Rewards – Turning eCommerce Returns into a Profit Driver

The elephant in the room needs to be tackled and it needs to be tackled now! Yes, we are talking about returns. Returns and the pain […]

January 21, 2020

Can All Types Of Products Be Returned?

Returns from online shoppers is the new norm. While the returns are beneficial for the customer, the retailer faces serious challenges to ensure that the process […]

January 10, 2020

How To Deal With Serial Returners

A more recent trend in the eCommerce world is the reality of the serial returner. Free returns can entice people to buy multiple items with the […]

January 10, 2020

Online Returns Are The 800 Pound Gorilla in the eCommerce Room- Introducing ReturnsUSA.com

Written By: John Wilson Returns are a fact of life in the retail world. Whether it’s brick and mortar, or online stores; items are coming back […]

November 26, 2019

How Returns Is A Tough Nut To Crack In Cross Border eCommerce

Written by: Akash Jain With the rise in cross-border eCommerce, many retailers have started accepting international orders leading to increased revenue. And, it’s not just the […]

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Big Picture Marketing Advice for E-Tailers This Holiday Season

Supply chain chaos has sellers and shoppers on edge, with no relief in sight anytime soon. To better understand how marketers should navigate this unusual holiday shopping season, we spoke with a variety of experts to get tips on what makes for successful holiday e-commerce marketing -- and why planning, implementation, and customer engagement are paramount in these continually changing times.
Amazon Celebrates SMB Sellers' Successes, Introduces New Tools at Virtual Event

Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the results of its unique CRM tools for SMBs.
New Cyber Theft Group Uses Revitalized Tricks To Target Online Merchants

A new cyber threat group called Proxy Phantom is using sophisticated credential stuffing attack methods to take over customer accounts for U.S.-based e-commerce merchants. The latest research from digital trust and safety firm Sift demonstrates fraudsters' relentless innovation and reinforces retailers' need to double down on fraud protection as the holiday shopping season rapidly approaches.
The Rise of Digital Ad Taxes Could Impact Online Marketplaces

For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States' Internet Tax Freedom Act of 1998. However, that could all be changing soon.
The Global Information Network

Let's start a new meme/hashtag/acronym: Global Information Network, or GIN. I know there's double entendre here, but we're entitled to have a modicum of fun in life, no? I've been writing about the coming of an information utility for a while, but even my visions don't match what we're watching unfold.