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January 21, 2020

Creating A Simple And Easy To Find Returns Policy

Written By: John Wilson | 3 Minute Read or Listen Having an effective returns policy is critical to a successful customer experience in the eCommerce […]

October 3, 2019

The State Of E-Commerce Returns

In retail, a product return is the process of a customer taking purchased merchandise back to the retailer and getting a refund. A customer’s refund may […]

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Commerce Apps and CX: Designing for Engagement

Because they live on the ecosystem of mobile devices, people expect their apps to be user-friendly and instantly accessible. To attract and keep users, apps must deliver a seamless, simple, and intuitive experience. We spoke with experts in the fields of apps and CX to get their take on what makes for a winning app design, and where commerce apps are headed in the future.
Supercharging Customer Retention

AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
Key Factors When Selecting and Setting Up an E-Commerce Platform

One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.
Deal Hunters Spending Time on Gamified Commerce

A new e-commerce trend catching on as the pandemic stranglehold on consumer access to brick-and-mortar stores loosens is converging shopping with playing games as a source of entertainment. One good example is Tophatter. This retail discovery marketplace where shoppers go to spend time, rather than to save time, is what its CEO calls the "anti-Amazon."
Sustainability and Logistics: Greening the Supply Chain

One of the strains on the logistics industry is increased consumer demand for speedy delivery -- and this requirement is making it even more important to consider the environmental impacts of faster fulfillment. We spoke with experts in the field to find out what's happening to make logistics more sustainable, and how this sustainability can be good not just for the planet, but for business.